About Me

With over 17 years of hands-on experience in retail and product management—including a decade specializing in the baby care industry—I have led the successful development and launch of 50+ innovative, safety-focused consumer products from concept to market.

My expertise lies in driving category growth through strategic planning, user-centric product design, and robust market positioning.

I excel at building scalable e-commerce operations by:

• Identifying and introducing high-potential new products tailored to evolving customer needs
• Establishing strong relationships with manufacturers and suppliers for quality sourcing and competitive pricing
• Creating engaging sales channels across digital marketplaces, omnichannel platforms, offline retail, and video commerce
• Leading and nurturing communities of influencers and customers for authentic brand engagement and advocacy
• Implementing effective marketing, CRM, and loyalty campaigns for maximum customer retention and lifetime value

I’m passionate about transforming businesses with data-driven strategies and operational excellence—helping e-commerce brands unlock growth, optimize inventory and supply chains, and deliver outstanding shopping experiences.

Let’s connect to explore how I can help your business scale in today’s fast-evolving retail landscape.